Valpak & ClippNYC / ClippNYC Marketing
Last Updated: June 22, 2026

1. Introduction

Valpak & ClippNYC  (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information we collect, use, and share in connection with our website, direct mail programs, SMS/MMS campaigns, email marketing, digital advertising, lead generation, campaign tracking, client reporting, and related marketing services.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you:

• Visit our website or landing pages;

• Submit a form, request information, scan a QR code, call a tracking number, or otherwise respond to an advertisement;

• Opt in to receive SMS/MMS text messages, email, or other marketing communications;

• Interact with our direct mail, digital, social media, paid advertising, or promotional campaigns;

• Communicate with us as a client, prospect, advertiser, consumer, vendor, or business partner.

This Privacy Policy applies to information collected online and offline, including information collected through direct mail response activity, campaign tracking, lead forms, call tracking, QR codes, SMS/MMS campaigns, email campaigns, advertising platforms, and client marketing programs.

If you do not agree with this Privacy Policy, please do not use our website, submit information to us, or opt in to receive marketing communications.

 

 

2. Who We Serve and How Our Marketing Works

We provide marketing, advertising, and campaign support services for local and regional businesses. Our services may include:

• Direct mail advertising and shared mail campaigns;

• Solo mailers, postcards, inserts, and other print advertising;

• SMS/MMS text message marketing;

• Email marketing;

• Digital advertising and retargeting;

• Social media advertising and Meta campaign management;

• QR code, landing page, call tracking, and response attribution;

• Campaign performance reporting and analysis;

• Lead generation and consumer response routing;

• Client strategy, campaign planning, and promotional offer development.

In many cases, we may collect or process information on behalf of our advertising clients. In other cases, we may collect information directly for our own business operations, marketing, sales, customer service, analytics, and campaign management purposes.

 

3. Information We Collect

We may collect personal information directly from you, automatically through digital tools, from our clients, from service providers, from advertising platforms, from publicly available sources, or from marketing data partners.

A. Information You Provide Directly

We may collect information you voluntarily provide, including:

• Name;

• Business name;

• Email address;

• Phone number;

• Mailing address;

• ZIP code or service area;

• Campaign inquiry details;

• Advertising preferences;

• Client or prospect information;

• Form submissions;

• SMS/MMS opt-in information;

• Email subscription information;

• Message content you submit through contact forms, email, text, phone, or social media;

• Any other information you choose to provide.

 

B. Information Collected Through Marketing Campaigns

When you interact with a campaign we manage or support, we may collect information related to that interaction, such as:

• QR code scans;

• Landing page visits;

• Form submissions;

• Coupon or offer redemptions;

• Call tracking activity;

• SMS keyword responses;

• Email opens or clicks;

• Website visits connected to campaign activity;

• General campaign response data;

• Approximate location information such as ZIP code, city, region, or service area;

• Device, browser, and referral information;

• Date, time, and source of interaction.

 

C. SMS/MMS Information

If you opt in to receive text messages from us or from a campaign we manage, we may collect:

• Mobile phone number;

• Opt-in date, time, source, and method;

• Message interaction history;

• Delivery status;

• Keyword responses;

• Opt-out requests;

• Help requests;

• Consent records;

• Preference and suppression list data.

We use this information to send requested or consented-to messages, manage opt-ins and opt-outs, document consent, respond to HELP/STOP requests, and maintain compliance records.

D. Direct Mail and Offline Marketing Information

For direct mail and print advertising programs, we may use or process information such as:

• Mailing address;

• ZIP code, neighborhood, carrier route, or geography;

• Household-level or address-level marketing attributes;

• Delivery area data;

• Campaign response data;

• Offer redemption information;

• Call tracking or QR scan data tied to a direct mail campaign;

• Suppression or opt-out requests.

We may receive this information from clients, postal or mailing service providers, data providers, public records, consumer marketing databases, or other lawful sources.

E. Automatically Collected Website and Digital Information

When you visit our website, landing pages, or digital properties, we may automatically collect:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Pages viewed;

• Referring URL;

• Date and time of visit;

• Clickstream activity;

• Approximate location derived from IP address;

• Cookie and tracking technology data;

• Analytics and advertising identifiers.

 

F. Client and Business Contact Information

If you are a client, advertiser, prospect, vendor, or business contact, we may collect:

• Name;

• Company name;

• Job title;

• Business address;

• Business email;

• Business phone number;

• Billing or payment-related contact details;

• Campaign history;

• Proposal, agreement, and service information;

• Communications and account notes.

 

4. How We Use Information

We may use the information we collect for the following purposes:

A. To Provide Marketing and Advertising Services

We use information to plan, create, deliver, manage, measure, and optimize marketing campaigns, including direct mail, SMS/MMS, email, paid digital, social media, QR code, landing page, call tracking, and related campaigns.

B. To Respond to Inquiries and Provide Customer Service

We use information to respond to requests, communicate with clients and prospects, provide support, schedule meetings, answer questions, and follow up on campaign opportunities.

C. To Send Marketing Communications

We may use information to send promotional communications by email, SMS/MMS, phone, direct mail, or digital advertising, where permitted by law and based on applicable consent requirements.

D. To Manage SMS/MMS Programs

We use mobile information to send text messages that you have agreed to receive, manage message delivery, process opt-outs, respond to HELP requests, maintain suppression lists, document consent, and comply with applicable messaging requirements.

E. To Deliver Direct Mail and Print Advertising

We may use mailing and geographic information to select mailing areas, deliver offers, manage campaign distribution, analyze response, and improve campaign performance.

F. To Measure Campaign Performance

We may use response data, call tracking data, QR code scans, landing page visits, form submissions, email clicks, SMS responses, offer redemptions, and other activity data to measure campaign effectiveness, prepare client reports, and improve future strategy.

G. To Improve Our Website and Services

We use analytics and usage data to improve website functionality, user experience, campaign flow, content, offers, and service performance.

H. To Support Advertising and Retargeting

We may use cookies, pixels, advertising identifiers, and similar tools to support digital advertising, campaign measurement, retargeting, audience creation, and ad performance analysis.

I. To Maintain Compliance and Security

We may use information to comply with legal obligations, maintain opt-in/opt-out records, enforce terms, prevent fraud, secure our systems, respond to legal requests, and protect our rights and the rights of others.

 

5. SMS/MMS Text Messaging Policy

If you opt in to receive SMS/MMS text messages from us, our clients, or a campaign we manage, you agree to receive recurring marketing and/or informational text messages at the mobile number provided.

Message frequency may vary. Message and data rates may apply.

Consent to receive marketing text messages is not required as a condition of purchasing goods or services.

You may opt out at any time by replying STOP, CANCEL, END, QUIT, UNSUBSCRIBE, or another reasonable request that clearly communicates your desire to stop receiving text messages. You may also contact us using the contact information listed below.

After you opt out, we may send one non-promotional confirmation message confirming your opt-out request. We will process opt-out requests as required by applicable law.

For help, reply HELP or contact us at:
inquiry@valpaksi.com
718-448-0101

We do not sell, rent, or share SMS opt-in consent or mobile numbers for third-party text message marketing unrelated to the campaign or service for which consent was provided, except as necessary for service providers to help us deliver and manage messaging services.

 

6. Email Marketing Policy

If you receive marketing emails from us, each commercial email will include a method to unsubscribe or opt out of future marketing emails.

We may use email to send:

• Campaign updates;

• Marketing offers;

• Client communications;

• Promotional announcements;

• Newsletters;

• Sales follow-ups;

• Service-related information;

• Advertising opportunities.

You may unsubscribe by using the link included in our marketing emails or by contacting us directly.

Please note that even if you opt out of marketing emails, we may still send non-promotional messages related to active services, transactions, billing, legal notices, or administrative matters.

 

7. Direct Mail and Postal Marketing

We may use mailing addresses and geographic data to deliver direct mail advertisements, shared mail offers, postcards, promotional inserts, marketplace campaigns, and related print marketing.

Direct mail campaigns may be targeted by geography, ZIP code, neighborhood, household attributes, demographic indicators, consumer interests, business category, client-defined campaign criteria, or other lawful marketing data.

If you wish to request removal from certain direct mail marketing lists maintained by us, you may contact us at:

inquiry@valpaksi.com
718-448-0101

Please note that we may not control all third-party mailing lists, national databases, postal records, client-owned lists, or independently sourced marketing data. If your information was provided by a client, data provider, or third-party list source, we may direct you to that source or maintain a suppression request where feasible.

 

8. Cookies, Pixels, Analytics, and Tracking Technologies

We and our service providers may use cookies, pixels, tags, SDKs, scripts, local storage, analytics tools, advertising technologies, and similar tracking technologies to:

• Operate our website;

• Understand website traffic;

• Measure campaign performance;

• Support digital advertising;

• Attribute responses to marketing campaigns;

• Improve content and user experience;

• Retarget visitors with relevant advertising;

• Detect fraud or security issues.

These technologies may collect information such as IP address, device type, browser type, pages visited, links clicked, referring source, time spent, and other usage data.

You can control certain cookies through your browser settings. Some browsers or devices may allow you to send “Do Not Track” signals. At this time, our website may not respond to all browser-based “Do Not Track” signals. However, you may use available cookie controls, platform privacy settings, or advertising opt-out tools where available.

Third-party advertising and analytics providers may collect information about your activity over time and across different websites or services when you interact with our website, landing pages, or digital campaigns.

 

9. How We Share Information

We may share information with the following categories of recipients:

A. Service Providers

We may share information with vendors and service providers that help us operate our business and deliver marketing services, including:

• SMS/MMS platforms;

• Email service providers;

• Direct mail production vendors;

• Printers and mailing houses;

• Postal logistics providers;

• CRM and sales platforms;

• Call tracking platforms;

• Landing page and website providers;

• Analytics providers;

• Advertising platforms;

• Data processors;

• Cloud hosting providers;

• Payment processors;

• IT and security providers;

• Professional advisors.

These providers are authorized to use information as needed to provide services to us, subject to applicable contractual and legal obligations.

B. Advertising Clients

If you respond to an advertisement, offer, lead form, QR code, call tracking number, landing page, sweepstakes, promotion, or campaign associated with one of our clients, we may share your response information with that client so they can respond to your inquiry, fulfill the offer, provide services, or measure campaign results.

C. Advertising and Analytics Partners

We may share or make available certain online identifiers, usage data, or campaign interaction data with advertising platforms, analytics providers, and measurement partners to support ad delivery, retargeting, attribution, and performance reporting.

D. Business Transfers

We may share information in connection with a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction.

E. Legal and Compliance Purposes

We may disclose information if required or permitted by law, subpoena, court order, government request, regulatory inquiry, or when we believe disclosure is necessary to protect our rights, enforce agreements, prevent fraud, protect safety, or comply with legal obligations.

 

10. Selling or Sharing Personal Information

We do not sell personal information in the traditional sense of exchanging personal information for money.

However, some privacy laws define “sale” or “sharing” broadly to include certain advertising, analytics, retargeting, or cross-context behavioral advertising activities. To the extent our use of cookies, pixels, advertising platforms, or marketing data is considered a “sale” or “sharing” under applicable law, eligible individuals may have the right to opt out.

To submit a privacy request, contact us at:

inquiry@valpaksi.com
718-448-0101

If we implement a cookie preference tool, “Do Not Sell or Share My Personal Information” link, or similar privacy control, we will provide access to that tool on our website where legally required.

 

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Providing services;

• Managing campaigns;

• Maintaining client relationships;

• Responding to inquiries;

• Keeping consent and opt-out records;

• Preparing campaign reports;

• Complying with legal obligations;

• Resolving disputes;

• Enforcing agreements;

• Maintaining business records.

Consent, opt-in, opt-out, suppression, and compliance-related records may be retained for longer periods where necessary to demonstrate compliance with applicable marketing, messaging, privacy, or advertising requirements.

 

12. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no website, database, transmission method, or storage system is completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.

 

13. Your Privacy Choices

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you;

• Request correction of inaccurate information;

• Request deletion of certain personal information;

• Opt out of certain marketing communications;

• Opt out of SMS/MMS messages;

• Opt out of marketing emails;

• Request information about certain disclosures;

• Limit certain uses of sensitive information, where applicable;

• Opt out of certain sales, sharing, or targeted advertising, where applicable.

To exercise a privacy right, contact us at:

inquiry@valpaksi.com
718-448-0101

We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising privacy rights available under applicable law.

 

14. State Privacy Rights

Certain U.S. state privacy laws may provide additional rights to residents of those states. These rights may vary depending on your state of residence, our relationship with you, the nature of the information, and whether the law applies to our business.

Where applicable, residents of certain states may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of personal information, including targeted advertising, sale, or profiling.

To submit a request, contact us at:

inquiry@valpaksi.com
718-448-0101

 

15. California Privacy Disclosures

If you are a California resident, California law may require additional disclosures regarding how we collect, use, and share personal information.

Categories of Personal Information We May Collect

Depending on your interaction with us, we may collect:

• Identifiers such as name, email address, phone number, mailing address, IP address, or device identifiers;

• Commercial information such as campaign interactions, coupon redemptions, purchases, inquiries, or client relationship information;

• Internet or electronic activity such as website visits, clicks, QR scans, landing page activity, email engagement, and digital ad interactions;

• Geolocation information such as approximate city, region, ZIP code, or service area;

• Professional or business information for clients, advertisers, vendors, and business contacts;

• Inferences drawn from marketing interactions, preferences, or campaign engagement.

Categories of Sources

We may collect information from:

• You directly;

• Our website and landing pages;

• SMS/MMS and email interactions;

• Direct mail campaigns;

• QR codes and call tracking tools;

• Clients and advertisers;

• Service providers;

• Advertising platforms;

• Analytics providers;

• Marketing data providers;

• Publicly available sources.

Business or Commercial Purposes

We may use personal information for:

• Providing marketing and advertising services;

• Campaign delivery and measurement;

• Client reporting;

• Lead response and routing;

• Customer service;

• Sales and business development;

• Website analytics;

• Digital advertising and retargeting;

• Compliance and recordkeeping;

• Security and fraud prevention.

Categories of Third Parties

We may disclose information to:

• Service providers;

• Advertising clients;

• Marketing platforms;

• Analytics providers;

• SMS/MMS and email providers;

• Direct mail and print vendors;

• Data providers;

• Professional advisors;

• Legal authorities where required.

California “Do Not Track” Disclosure

Some browsers transmit “Do Not Track” signals. At this time, our website may not respond to all browser-based “Do Not Track” signals. Third parties may collect information about your online activities over time and across different websites or online services when you use our website or interact with our digital campaigns.

 

16. Children’s Privacy

Our website and services are intended for businesses and general audiences. We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

 

17. Sensitive Personal Information

We do not intentionally request or collect sensitive personal information such as Social Security numbers, government identification numbers, financial account login credentials, precise health information, biometric data, race, religion, or similarly sensitive information through our general marketing website or advertising inquiry forms unless specifically disclosed and legally permitted.

Please do not submit sensitive personal information through our website, text messages, email, or campaign forms unless we specifically request it for a lawful purpose.

 

18. Third-Party Websites and Services

Our website, emails, SMS/MMS messages, direct mail pieces, QR codes, landing pages, or digital ads may link to third-party websites, advertisers, client websites, social media platforms, payment processors, ordering platforms, or other services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services. You should review the privacy policies of any third-party site or service you visit.

 

19. Client Campaigns and Consumer Responses

When we manage campaigns for clients, we may act as a service provider, processor, marketing partner, or independent business depending on the nature of the campaign and the applicable agreement.

If you submit information in response to a client campaign, your information may be shared with that client. The client may use your information according to its own privacy policy and business practices. We encourage you to review the client’s privacy policy before submitting information directly to that client.

 

20. Opt-Out and Suppression Lists

When you opt out of SMS/MMS, email, direct mail, or other marketing communications, we may retain limited information necessary to honor your request, such as your phone number, email address, mailing address, opt-out date, and relevant campaign source.

We use suppression records to help ensure we do not re-add you to future campaigns where an opt-out applies.

 

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above indicates when this Privacy Policy was last revised.

If we make material changes, we may provide notice by posting the updated Privacy Policy on our website, updating the effective date, or providing additional notice where required by law.

We will not materially expand how we use previously collected personal information without providing notice or obtaining consent where required by applicable law.

 

22. Contact Us

If you have questions about this Privacy Policy, your information, or your privacy choices, contact us at:

Valpak & ClippNYC
Privacy Contact: Marketing
Email: inquiry@valpaksi.com
Phone: 718-448-0101
Mailing Address: 4553 Arthur Kill Rd., Staten Island, NY 10309
Website: www.Valpaksi.com